Role: Copywriter
Challenge: Bringing TV to your ears!
As a copywriter at Paramount+, I’ve had the opportunity to write for big brand initiatives, including Women Who Move Mountains, A Mountain of Pride and Watch Us Rise. I also write copy for single-title campaigns, leading up to the premieres of big fan-favorites like RuPaul’s Drag Race All Stars and newer series, including the reimagining of Fatal Attraction.
These campaigns often include audio and podcast ads that invite subscribers and nonsubscribers into our world. The tricky part can be speaking like a fan without abandoning those who’ve never watched, all while getting in every important detail in less than 45 seconds. Is it an art? I don’t want to toot my own horn, so I’ll let the work speak for itself…