Role: Copy Lead
Challenge: Get Frasier’s return to TV on the map
In 2023, Paramount+ welcomed Dr. Frasier Crane back to Boston in the brand-new original series, Frasier.
To celebrate, we created a full-page crossword puzzle in the October 15, 2023 issue of The New York Times, full of Frasier-themed phrases (and some random ones, too.) Answers were revealed on the show’s Instagram account that week for those who dared to get in on the fun.
This project was one of my most memorable to date, and I came away with so much respect for the game writers at The New York Times.
In 2024, we (the Paramount+ Title Marketing team, along with my co-writer Emily McMurray) were recognized for our work with the Clio Bronze Award.
Want to play? Scroll through for the clues, puzzle and answers on the last slide!