At CBS All Access, I write the weekly subscriber newsletters in the U.S., as well as biweekly for Canada and Australia. These two are examples of holiday emails, promoting festive episodes in the streaming library.
Over the years, I have served as the writer on WW’s weekly ECRM and ECOMM emails for future, lapsed, and current members.
Their purpose was to entice future and lapsed members to join WW with special offers as well as promote big sales within the WW online store or notify members of exciting upcoming events.
On September 8, Star Trek Day, subscribers could stream a variety of panels and announcements from all of their favorite Star Trek stars and franchises. This email promoted the event, as well as the entire Star Trek collection on the service and the new animated series, Star Trek: Lower Decks.
